Silberform at the IAA 2019 :
The interface between man and machine (HMI – Human Machine Interface) is becoming increasingly important: One focus of the Silberform Group from Stuttgart is therefore on the design of perfect control and display concepts on behalf of manufacturers from the automotive, but also the air and space industry. At this year’s International Motor Show (IAA) in Frankfurt, Silberform will be presenting its expertise in this area in connection with virtual design.
Especially the display technology – including conception, design and procurement –, the control electronics, app development and mockup control as well as special features in the field of sound and light are among the strengths of Silberform.
“Nowadays everyone has their smartphone in their pocket. This ease of use is therefore expected in other places where digital devices are implemented. Be it in the car or at work,” says Jürgen Müller, CEO of Silberform. “Intuitive operation and user experience are important issues that should not be underestimated.”
In addition to its design expertise, Silberform particularly supports its customers with its know-how in virtual development and design performance.
The Silberform Group with its subsidiaries sees itself as a design and development service provider operating discreetly in the background. Silberform develops and manufactures prototypes, showcars and special vehicles as well as innovative components for series production. In addition to the development of software and convenient operating concepts at the interface between man and machine (HMI), electromobility and charging technology also play an important role. “Silberform combines traditional craftsmanship with state-of-the-art digital development and production methods,” says CEO Jürgen Müller.
Silberform was founded in 2010 as a public company and has since evolved into a specialized group of nine companies with various focal points. The group is located in Renningen. There, the work on complex projects takes place under one roof, on more than 10,000 square meters with workshops, design and presentation areas and with the strictest secrecy measures. In addition, Silberform has locations in Wolfsburg as well as in the Polish city of Cracow and in Cary (USA). In 2018, the company generated 22 million euros in sales. Around 200 people work for Silberform at the moment.
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